Brand, Packaging And Trade – Parts Of Successful Sale

Master class from the experts of Vatel Marketing        
Alexandra Surova, Art Director         
Vatel Marketing        
"Anna Malyavina, Project manager
Vatel Marketing        
14:30 - 14:50        
Case: Brand, packaging and trade. How to cut budget for promotion        
Example of successful communication with a customer without additional promotion and advertising        
14:50 - 15:30        
View on the market. 3 steps to quick marketing analytics        
Methods to obtain and process market information for adapting and positioning assortment for successful sales on concentrated markets        
15:30 - 16:00        
View on the assortment. Methods to analyze and select assortment to develop an efficient portfolio of brands        
Express analysis - “hits – outsiders”. How to quickly organize the assortment. Monobrand or portfolio of brands – choosing a niche according to market conditions        
16:10 - 16:30        
Conditions for creating a brand - 5 components        
Marketing packaging. Set of rules and conditions. Team of developers and cooperation regulation        
Real-life case        
16:30 - 17:10        
Trade marketing and promotion at a food enterprise        
What is an optimal package for the promotion of bakery and confectionery products. Rules of efficient trade marketing: - chain stores; - traditional retail. Indicators of marketing analytics for controlling the efficiency of trade promo events        
Real-life case. Common errors of trade marketing. Work methods - example        
17:10 - 17:30        
Round table: Q&A

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