Barley, Malt, Hops, Beer and Beverage Union
Barley, Malt, Hops, Beer and Beverages Union (Barley, Malt, and Beer Union) is a public organization that unites more than 500 companies – both Russian and foreign participants of the "malting barley - beer" production chain: breeders, seed growers, producers of malting barley, wheat, rye, hops, malt, beer and beverage, as well as traders and specialized research institutions.
The Union organizes and co-organizes the following contests and events:
- Best Russian Malting Barley Producer
- ROSGLAVPIVO – Best Russian Beer
- Beer Beauty of Russia
- Russian Field Day and Grain Forum
- Barley, Malt, Hops & Beer in Russia Conference
- Peredelkifest and Altaifest festivals and others.
The Union is represented with a booth at the major industry fairs: Golden Autumn, BrauBeviale, BevialeMoscow and DrinkTec. The Union also pays great attention to training of representatives of the member companies: educational seminars to Germany are regularly organized in order to study the activities of German producers of malting barley, malt, hops and independent German brewers, as well as to master modern technologies for malting barley cultivation and production of malt, beer and beverages. The Union has concluded cooperation agreements with a number of public and scientific institutions: German Malting Barley Producers Association, Private Brauereien Deutschland, European Union of Independent Brewers, Technical University of Munich, Technical University of Berlin, VLB Berlin and others.
The Union has formed the well-known "three C" rule, according to which the entire alcohol industry, let alone the brewing industry, should operate: consumption culture, product quality criterion, state control. The Union activities regarding this rule are traditionally supported by the Ministry of Agriculture of the Russian Federation, the relevant Committees of the State Duma and Federation Council, the Federal Service for Alcohol Market Regulation, as well as the Administrations of the regions producing malting barley, hops and malt.